A family business with a passion for customer service

our story

Thanks for taking the time to look at our website. I’m Brad and I am the director of Bram Racing.  The business was started in 2004 by my parents, run by my mum, selling 4×4 parts online to begin with. The garage work and wheel alignments started back in 2012 when we went from working from home, mailing parts from a shipping container, to renting a small industrial unit in Featherstone.  I started working in the company while still at college studying for my mechanical engineering HNC. We bought a Hunter aligner, a couple of lifts, a tyre machine and a wheel balancer and worked on paying the rent each month. From there on it grew.  We always knew the secret to success and happy customers was to give outstanding customer service and this is what we’ve concentrated on from the beginning. 

My passion is for anything motor related.  I love problem solving and feel I have a flair for that. It gives a massive sense of achievement when a customer says they’ve been to a few garages already and no one else can solve their problem and then we do! Getting messages or phone calls from customers before they’ve even got home to say how much better their car feels is what it’s all about for me.  

We have the best four-wheel alignment equipment on the market (Hunter HawkEye Elite TD). We searched and asked questions for 6 months before deciding it was the one to go for, and it didn’t come cheap! And years later, wheel alignments and suspension work is still where our passion lies. We do all mechanical work but this is where we’ve got tonnes of experience troubleshooting and for what our reputation is mostly about.